On March 26, 2024, The Branding Firm took center stage at the London Chamber of Commerce’s “Ask the Experts” event, delivering an insightful session on building, managing, and protecting a brand. Business leaders, entrepreneurs, and marketing professionals gathered to gain expert knowledge on crafting a brand that stands the test of time.
Courtney Hance, Founder and Chief Creative Officer, opened the session with a powerful keynote. With over two decades of experience in branding, marketing, and business development, she shared invaluable insights on creating a brand rooted in integrity, inclusion, and authenticity. Her expertise set the tone for a conversation that blended strategy with real-world application.
The discussion continued with Bari Guerrero, Senior Graphic Designer, who explored the impact of accessible and intentional design. Drawing from his global experience, he highlighted how compelling visuals create a lasting brand presence. Greg Thane, Marketing Specialist, then broke down the essentials of a strong marketing strategy, offering practical steps to boost digital engagement and brand visibility. Rounding out the expert panel, Matt Sobhy, Co-Owner & Technical Director of Envision Concepts Inc. and Owner of Prevail Media Group, emphasized the technical side of content creation, stressing the importance of aligning photography and videography with an organization’s brand and marketing strategy.
Attendees walked away with practical strategies and fresh perspectives on branding, from visual design to digital engagement. The event provided a valuable opportunity to learn from industry experts and explore new ways to build, manage, and protect a strong brand in an ever-evolving marketplace.
